Website Basics: Building an Eye-Catching Food Business Website
Building a website for your food business from scratch is the equivalent of staring at a blank piece of paper, and it’s no wonder most entrepreneurs dread the process. If you’re not a tech-savvy person, fear not: there are plenty of services available so you don’t have to sit at home learning to code. Some resources related to those services are below.
Shopify is an e-commerce site builder, and they really want you to start a food business. Check out the link for their business start-up guide, but you’ve likely already done much of what’s on the list, so focus on the web section. They can guide you through the process of setting up a website that sells your product directly. If this isn’t part of your sales strategy, this platform isn’t for you.
WordPress is one of the most-used website building platforms, and likely to be the best option if you’re using your website to showcase your brand. This tutorial takes you through the steps of building a website in WP (including buying your domain name), and it couldn’t be more helpful. Read it in full before you get ahead of yourself.
GoDaddy, a web hosting service, has offered this helpful list of tips for building a food website that engages the audience. Much like your social media presence, your web presence should be dynamic and engaging without offering anything extraneous or unnecessary. Visuals are key.
Other Website Resources
While Shopify, WordPress, and GoDaddy are arguably the largest players in their categories, below are some competitors that you should also investigate before making a final decision:
- Square Space – Make a beautiful website with ease. It’s is not as customizable as WordPress or Shopify, but the platform is easy to use and hard to heavily screw up. If it’s you’re first time building a site, this is a good option.
- Volusion – A newer e-commerce platform that’s trying to unseat Shopify. It doesn’t yet have the clout, but it does have a slightly lower price point.
- Hover – While this web hosting services lacks that in-depth resource center and help desk, it makes it very easy to buy and host a web domain. If you’re a bit more comfortable with website building, you might want to pass on GoDaddy.