Marketing, Brand and Analytics Advisor
Marketing, Brand and Analytics Advisor
Chris Pape is an entrepreneur and founder of Genuine, an award-winning, digital marketing agency with offices in NY, Boston, Chicago and San Francisco. Chris ran Genuine from 2004 through acquisition by the Interpublic Group (NYSE: IPG) in 2014.
Genuine became one of the fastest-growing independent agencies in the U.S. by helping brands such as Sam Adams, Panera, Reebok, Welch’s, DirecTV, and Reckitt Benckiser transform their marketing organizations into digitally-centered category leaders. Genuine’s hyper-bundled combination of data, technology and creative expertise was a new model in a quickly evolving digital creative and marketing industry.
After acquisition, Chris has become an active investor and interim CMO for two successful startups – the first in the green chemistry space – Evolved by Nature which has currently raised over $190 Million and second being One Mighty Mill which is a fast-growing bread brand in the natural food space.