How to Develop a Logo for Your Food Company

In the brand development process, some steps matter more than others. Your mission is extremely important, because it’s your whole reason for existing. Your website is only moderately important if it’s not the main way you connect with customers. But your logo? That thing is top of the priority chart, friends. We don’t need to tell you that your logo is the consumer’s first introduction to the brand, and that introduction matters.

Stressed now? Relax – you can do this.

Okay, we worked you up a little there. But the good news is this: you don’t need to craft the Mona Lisa. We love this Logo Geek article for one of its main points: logos are information, not art. Your logo tells people about your brand and what it does – it doesn’t need to be a beautiful piece of art that you might wallpaper your house with.

Food and beverage logos

Logos in the F&B industry are a different beast. Luckily, many branding agencies and designers specialize in the food industry, and will understand what you’re trying to convey. If you’re looking for inspiration, it’s all over the web: this Medium post is a good place to start. You’ll notice that almost every brand in the list is incorporating utensils into their iconography, as is in vogue right now, andย not putting a big ol’ fork in the middle of the icon might be what sets you apart from the crowd. Think long term: will the visual elements you’re using always look good, or do they reflect our current moment?

Logo sources

It’s 2018, and you can get a logo from almost anywhere. A traditional branding agency would love to make you a logo, and they probably have a good idea of what’s standard in the industry and in your product category. Obviously, they’ll be pricey. Need a cheap route? A stranger on Fiverr can make you a logo in, like, two days. It’s possible you even have an amateur designer in your immediate circle (or you know a guy who knows a guy). Whatever method you choose, make sure not to stop until you’re 100% satisfied. You’ll be the one who has to stamp, sticker, print, draw, and post that logo for as long as you have it.

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