Designer Dreams: Finding the Perfect CPG Packaging Designer

food packaging

You surely have a vision in your head of what you’d like your product packaging to look like.

You have ideas of other packages you like, the brand imagery you’re going for, and you’re ready to make it a reality. Unless you’re a design whiz, you’ll need help in the form of a food packaging designer. They make work for an agency, design studio, or as a freelancer. The kind of designer you choose will depend on your budget and the complexity of your project.

Food packaging can be very different from other kinds of packaging, so it’s important to choose someone with F&B experience. There’s certainly a lot of creativity involved, but many elements of your package will be dictated by the local, state and federal labeling requirements. Receiving a design you love, and then realizing there’s no room for you nutrition facts, isn’t the optimal outcome.

Choosing an individual or agency is tough if you don’t know the right questions to ask, so we found a great link that will help you guide the conversations. Once you’ve found a few options, get prepared with questions, concerns, and an idea of your vision.

Here were our top takeaways:

  • Come with ideas.
    Bring examples of packages you like, design elements that you’d like to replicate for your product, or even things you don’t like, to give the designer an idea of what you’re looking for. This can help shape your initial conversations to make sure you’re on the same page.
  • Have multiple conversations.
    You’ll slow down the process if you only talk to one person or agency at a time, because you might decide it’s not working and need to go somewhere else. Have a few meetings or calls so you can juggle a few balls at once (and get multiple perspectives on the brand!).

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